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Interface and reliabilityThis is among the top features to look for when choosing an ad network. Some might require manual, code-based integrations while others are purely plug-and-play. Modern ad networks could also be hosted on the cloud, raising questions of service availability. In case your ad network goes down, it could lead to major interruptions to business – so make sure to embed your service availability requires as part of the SLAs.Finally, the interface should be clean, easy to use, and data-rich, to equip your marketing team with all the critical performance data, without tedious customizations.Learn More: What Is Programmatic Advertising? Definition, Types, Channel, and AdvantagesTop 3 Ad NetworksRepresentation of the Top 3 Ad Networks1. PropellerAdsPropeller Ads has received incredible reviews from most users. It deals exclusively with pop traffic. Pop traffic is a display ad methodology that generates traffic via websites dealing with non-category specific content (such as Buzzfeed). Brands such as Netflix that are targeting a massive audience, cutting across demographic barriers, have successfully used pop traffic.Propeller Ads has been adjudged a “trusted traffic source” on Voluum for some time now. With its pricing models based on CPM and SmartCPA, as well as a wide range of options to choose from, Propeller Ads one of the best ad networks right now.2. AdSenseIn many ways, AdSense is the oldest ad network available. The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1 billion, it became DoubleClick for Publishers

API Reference Stay organized with collections Save and categorize content based on your preferences. This API reference is organized by resource type. Each resource type has one or more data representations and one or more methods. Resource types Conversion Reports SavedColumns Conversion For Conversion Resource details, see the resource representation page. Method HTTP request Description URIs relative to unless otherwise noted get GET /agency/agencyId/advertiser/advertiserId/engine/engineAccountId/conversion Retrieves a list of conversions from a DoubleClick Search engine account. Required query parameters:endDate, rowCount, startDate, startRow getByCustomerId GET /customer/customerId/conversion Retrieves a list of conversions from a DoubleClick Search engine account using a new Search Ads 360 customer ID. Required query parameters:endDate, rowCount, startDate, startRow insert POST /conversion Inserts a batch of new conversions into DoubleClick Search. update PUT /conversion Updates a batch of conversions in DoubleClick Search. updateAvailability POST /conversion/updateAvailability Updates the availabilities of a batch of floodlight activities in DoubleClick Search. Reports Method HTTP request Description URIs relative to unless otherwise noted getIdMappingFile GET /agency/agencyId/advertiser/advertiserId/idmapping Downloads a CSV file (encoded in UTF-8) that contains ID mappings between the previous Search Ads 360 and the new Search Ads 360. For the requested advertiser, the file includes all children entities (e.g. engine accounts, campaigns, ad groups, etc.) that exist in both the previous Search Ads 360 and the new Search Ads 360. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates. Last updated 2024-12-05 UTC.

Digital advertisingTo understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%.And for the next few years, digital advertising mirrored this simple and straightforward process. Advertisers worked directly with publishers to negotiate pricing and placement. These ads were about reach, not relevance.Flash forward two years as the internet continued to gain more mainstream use and integration into society. At this point, advertisers had jumped on board, and they too wanted to advertise on these new websites. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 billion in 2007).Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. From 1998-2000, we saw a boom of ad servers that allowed advertisers to place their ads on various sites within the network.In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks. This isn’t exactly the moment programmatic was born. This only allowed advertisers to run in the Google network; however, this would eventually lead Google down the path of more targeted advertising.In tandem with Google’s journey, the beginning stages of programmatic advertising were on the rise. At this time, ads were first-come, first-served (literally). Backed by name-brand recognition and power, Google launched AdSense, their display network, in 2003. Unlike other moments in the timeline of programmatic, this too had its ups and downs. AdSense quickly became synonymous