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By the end of Q1 2023, some ad templates such as Single Image Ad and Custom HTML Ad will no longer be supported on Gmail. If you have active campaigns and budget that use these ad templates, you can do either of the following options to keep your ads running: Stay within display campaigns: Make sure that you use supported ad templates and formats. Move to new campaigns: Depending on your goals, you can choose Discovery campaigns or Performance Max campaigns. Discovery campaigns are customisable and can run ads on Gmail, YouTube and Discover feed. Learn more About Discovery campaigns. Performance Max campaigns use automation and can run ads across all Google Ads channels. Learn more About Performance Max campaigns. Display ads capture people’s attention across the Google Display Network’s two million websites and apps. Google Ads gives you several ways to create responsive display ads and custom uploaded display ads. This article describes the size and dimension specifications of ads that you can upload on the Google Display Network. Learn more about how to Upload your own display ads.Before you beginMake sure that uploading custom display ads is the best choice for you. If not, you also have the option to create display ads that fit almost anywhere across the Display Network with responsive display ads. If you choose to upload your own ads, you still may want to upload assets to create responsive display ads in the spaces where your custom display ads may not fit. Learn more about how to Create a responsive display ad.Keep in mind that you can run multiple kinds of ads, not just display ads, from the same Google Ads account and, in some cases, from the same campaign. Learn more About ad formats available in different campaign types.SpecificationsAnimated and non-animated image ads File types Formats GIF, JPG, PNG Max. size 150 KB Ad sizes Square and rectangle 200 × 200 Small square 240 × 400 Vertical rectangle 250 × 250 Square 250 × 360 Triple widescreen 300 × 250 Inline rectangle 336 × 280 Large rectangle 580 × 400 Netboard Skyscraper 120 × 600 Skyscraper 160 × 600 Wide skyscraper 300 × 600 Half-page ad 300 × 1050 Portrait Leaderboard 468 × 60 Banner 728 × 90 Leaderboard 930 × 180 Top banner 970 × 90 Large leaderboard 970 × 250 Billboard 980 × 120 Panorama Mobile 300 × 50 Mobile banner 320 × 50 Mobile banner 320 × 100 Large mobile banner *Animated ads (GIF) Animation length and speed: Animation length must be 30 seconds or less Animations can be looped, but the animations must stop after 30 seconds Animated GIF ads must be slower than 5 FPS AMPHTML adsYou can

A good history of policy compliance. Account has a good payment history. Account has more than £1,000 GBP total lifetime spend.To maintain continued access to HTML5 ads, make sure that you don't violate our policies and sustain a good history of policy compliance.In the meantime, you can use other options like uploaded AMPHTML ads or responsive display ads.Make sure that you follow the correct display ads specifications.If you've already created an HTML5 ad, you can check your ad using the Google Ads HTML5 validator.All HTML5 ads File types Formats: ZIP containing HTML and optionally CSS, JS, GIF, PNG, JPG, JPEG, SVG Supported ad sizes Square and rectangle 200 × 200 Small square 240 × 400 Vertical rectangle 250 × 250 Square 250 × 360 Triple widescreen 300 × 250 Inline rectangle 336 × 280 Large rectangle 580 × 400 Netboard Skyscraper 120 × 600 Skyscraper 160 × 600 Wide skyscraper 300 × 600 Half-page ad 300 × 1050 Portrait Leaderboard 468 × 60 Banner 728 × 90 Leaderboard 930 × 180 Top banner 970 × 90 Large leaderboard 970 × 250 Billboard 980 × 120 Panorama Mobile 300 × 50 Mobile banner 320 × 50 Mobile banner 320 × 100 Large mobile banner Supported file size 600 KB or smaller HTML5 ads created in Google Web Designer Ad environment When creating your ad in Google Web Designer, you must specify the 'Google Ads' environment. Static and dynamic ads HTML5 ads can be both static and dynamic. Dynamic ads use information in a data feed to determine which images, text and other information will be shown. To create a dynamic ad, you create an ad using placeholder elements for each piece of image or text that you want to be dynamically generated, then bind data objects to each element. When the data feed changes, the elements that are bound to the data will reflect those changes automatically. Supported components 360° Gallery Carousel Gallery Gallery Navigation iFrame Image Button Image Effect Particle Effects Spritesheet Star Ratings Swipeable gallery Tap Area Transition Gallery Publishing for Google Ads In Google Web Designer: Click the Publish button. Select Publish locally. Upload the resulting ZIP file to Google Ads. Limitations All images used in HTML5 ads must be local images, not referenced images, and should be part of the assets that comprise the ZIP file. Expandable ads aren't supported. For environment target actions, timer and multiple exits aren't supported. Local storage methods cannot be used in HTML5 ads. Only Google web fonts are supported. Other web fonts aren't supported. All other HTML5 ads HTML requirements HTML5 ads must include: declaration tag tag Ad format size meta tag within the tag. For example: Explicit end tags (inline

Note: Smart Campaigns can only be created in Smart Mode. New and existing advertisers not in Smart Mode are eligible for a variety of other campaigns.Text ads in Smart campaigns include: Between 3 and 15 headlines with 30 characters each Between 2 and 4 descriptions with 90 characters eachHere is an example of how a text ad might appear:Ad • www.example.com/insuranceComprehensive Insurance | Protect Yourself on a Budget | Get Your Free Quote TodayGet affordable & trustworthy insurance. 10% discount on all online quotes. Easily compare insurance plans side-by-side in just a few seconds.Frequently asked questions How do text ads work on mobile devices? Text ads are designed to optimize for all formats across all devices, including mobile devices. What are the character limits for text ad fields? Each headline field for text ads supports up to 30 characters, while each description field supports up to 90 characters. Characters in double-width languages like Korean, Japanese, or Chinese count as 2 characters in your headline and description limits. Learn more about Text ad requirements. Why does my text ad sometimes appear differently when it shows up on Google? To help your ad attract more customers and receive more clicks, the information you provide about your business and your website’s content is used to create and test alternate ads. In some cases, this information may be used to test different headlines, descriptions, or landing pages. It may also be used to add sitelinks or replace your headlines with your business name, phone number, or address. Both the original ad and the new ads will run to determine which are more effective. Ads that perform better consistently will run more often over time. Will all of the ad text in my text ad always show when my ad shows? When you create a text ad, headlines and descriptions can appear in any order. The more headlines and descriptions you enter, the more opportunities Google Ads has to serve ads that more closely match your potential customers’ search queries, which can improve your ad performance. In any given ad, a maximum of 3 headlines