Salesforce mapanything
Author: s | 2025-04-25
MapAnything And the Salesforce AppExchange. The nature in which MapAnything was created makes it a smooth fit for Salesforce integration: MapAnything was a Salesforce SI
Salesforce เข้าซื้อ MapAnything
Salesforce has announced that it made a definitive agreement to acquire Charlotte, North Carolina based MapAnything — which is a pioneer in location intelligence software built natively on the Salesforce Platform. MapAnything essentially integrates map-based visualization, asset tracking, and route optimization to drive efficiency for field sales and service teams.And MapAnything is also known for delivering better customer experiences. Customer experiences are becoming more important than price as the key differentiator for brands. MapAnything also empowers field sales and service employees to show up with the right context to effectively address customer needs and provide value in every interaction.“With MapAnything, Salesforce will be uniquely positioned to extend the power of Sales Cloud and Service Cloud post-closing to deliver market-leading location-based intelligence solutions that improve field sales and service employee productivity and deliver customer success,” said Salesforce in a statement.Founded by CEO John Stewart and CTO Ben Brantly, MapAnything will help Salesforce work with brands to effectively plan how many people they need, where to put them, how to make them productive, and how to track what’s being done in real-time. MapAnything also has geofencing abilities and that can handle account distance and costs in order to hit navigational goals.Prior to the acquisition, MapAnything raised $84.1 million in funding. Of the total funding, MapAnything raised $42.5 million back in November. The terms of this deal were undisclosed.MapAnything’s products were available through the Salesforce AppExchange for a while now. And the company was also named as a Salesforce SI Partner and ISV Premier Partner. MapAnything has nearly 1,900 customers including many of the Fortune 500 companies.
MapAnything is a native Salesforce
And provides an “audit trail” of miles traveled and stops made; and optimizes routing, scheduling and territory management. In December, the company acquired a small Virginia startup, TerrAlign Group Inc., for its advanced territory-design technology.Raleigh business-software company Pendo, which has a 65-person sales force, uses MapAnything to plot sales territories and for individual account executives to plan their routes. Chas Scarantino, Pendo’s vice president of sales, calls MapAnything “best in breed and best in class.” He adds, “We would not be able to territory plan without it.”The platform has other applications: A highway department in the United Kingdom uses it to make real-time updates to maintenance routes, then devises optimal new routes. Cardella Waste Services, a Bergen, N.J.-based waste-management company, uses MapAnything to track its 10,000-plus dumpsters and shift them efficiently to different construction sites.MapAnything’s 2,000-plus business customers pay monthly subscriptions starting at $49 per user. It initially focused on smaller businesses, but with the new funding, its main push now is for larger enterprises. Users include Michelin Inc., Valvoline, Legg Mason and flooring giant Mohawk Industries. A key selling point: The software boosts sales reps’ interactions with customers by as much as 25%.The vast majority of MapAnything’s revenue is tied to its partnership with San Francisco-based Salesforce.com Inc., the world’s fourth-largest software company. MapAnything’s software is built on its technology platform, and Salesforce’s venture-capital arm has invested in the business. MapAnything’s software is sold on Salesforce’s AppExchange, which is akin to Apple’s App Store. Ninety-six percent of 600-plus AppExchange reviewers give MapAnything a five-star rating.The Salesforce connection was crucial to Pendo’s decision to use MapAnything. “If it doesn’t integrate with Salesforce, it’s irrelevant to me,” Scarantino says. “That is our database of record.”“By building on top of Salesforce’s platform,” Stewart says, “we get to take advantage of all theSalesforce is buying MapAnything, a - Salesforce Ohana
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Technical innovations that they make available to their partners” and can get products to market much faster. Without its connection to the software giant, MapAnything would have to boost its marketing dollars fivefold or more to achieve the same level of brand awareness, he says. The Charlotte company has signed up only a tiny fraction of Salesforce’s customer base, helping explain Stewart’s goal of $100 million in annual recurring revenue by 2022.MapAnything’s “culture of innovation” puts it in an enviable position, says John Elton, a partner at New York-based venture-capital firm Greycroft Partners, which has invested in each of MapAnything’s funding rounds. The company’s key challenge moving forward, he says, is to avoid getting so comfortable with its success that it fails to adapt to a changing market.Stewart co-founded the business in 2009 as Saber Business Solutions, a systems integrator that worked with Salesforce customers. A mechanical engineering graduate of Massachusetts’ Worcester Polytechnic Institute, he started a consulting firm and worked for software companies in the Atlanta area for several years before moving to Charlotte a year earlier to be closer to his wife’s family.Saber initially developed its core MapAnything product at a client’s request, then watched as sales took off without any appreciable marketing. That convinced the company that it needed to shift gears. “I always feel like the marketplace tells you who you are,” Stewart says.Today, MapAnything has every sign of being a company in the right place — or, in this context, the right location — at the right time.Salesforce is buying MapAnything, a startup that
Founder John Stewart has raised more than $80 million to fund MapAnything, mostly from out-of-state investors. The company has a goal of $100 million in revenue in 2022, he said at a February tech conference.By David RaniiLocation, location, location” has long been the real-estate industry’s mantra. Now, that mentality is taking hold in technology, with the global “location of things” market forecasted to grow at a 34% annual clip to $71.6 billion by 2025. Charlotte-based MapAnything is emerging as one of the fast-growing startups riding the wave as the so-called “LOT” market is spurred on by the likes of Google Maps, Uber and Waze.MapAnything’s software, which is accessible by both mobile devices and PCs, maximizes the efficiency of sales and service workers. “We have essentially taken the core building blocks of what companies like UPS, FedEx and DHL have been doing for years, and we have kind of democratized that, made it accessible for customers [who] don’t have logistics as their core business,” says Brian Bachofner, chief marketing officer. “And we have done it in such a way that it is easy to use.”Founded in 2009, MapAnything shifted from software consulting to producing a subscription-based product with the 2012 launch of its flagship application. Since then, recurring revenue growth has averaged 70%-plus annually to “well north of $20 million,” says co-founder and CEO John Stewart, 44. The company is positioned for expansion after raising $42.5 million in a new financing in November, boosting its total funding to date to $82.9 million.After surging with 65 net new hires in 2017, MapAnything has 161 employees, including 85 at its Charlotte headquarters. The company anticipates expanding its staff by 10% this year.MapAnything’s software takes a company’s proprietary data and other relevant information and plots it on a map; tracks personnel in real timeMapAnything to be Acquired by Salesforce - LinkedIn
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Salesforce has announced that it made a definitive agreement to acquire Charlotte, North Carolina based MapAnything — which is a pioneer in location intelligence software built natively on the Salesforce Platform. MapAnything essentially integrates map-based visualization, asset tracking, and route optimization to drive efficiency for field sales and service teams.And MapAnything is also known for delivering better customer experiences. Customer experiences are becoming more important than price as the key differentiator for brands. MapAnything also empowers field sales and service employees to show up with the right context to effectively address customer needs and provide value in every interaction.“With MapAnything, Salesforce will be uniquely positioned to extend the power of Sales Cloud and Service Cloud post-closing to deliver market-leading location-based intelligence solutions that improve field sales and service employee productivity and deliver customer success,” said Salesforce in a statement.Founded by CEO John Stewart and CTO Ben Brantly, MapAnything will help Salesforce work with brands to effectively plan how many people they need, where to put them, how to make them productive, and how to track what’s being done in real-time. MapAnything also has geofencing abilities and that can handle account distance and costs in order to hit navigational goals.Prior to the acquisition, MapAnything raised $84.1 million in funding. Of the total funding, MapAnything raised $42.5 million back in November. The terms of this deal were undisclosed.MapAnything’s products were available through the Salesforce AppExchange for a while now. And the company was also named as a Salesforce SI Partner and ISV Premier Partner. MapAnything has nearly 1,900 customers including many of the Fortune 500 companies.
2025-04-02And provides an “audit trail” of miles traveled and stops made; and optimizes routing, scheduling and territory management. In December, the company acquired a small Virginia startup, TerrAlign Group Inc., for its advanced territory-design technology.Raleigh business-software company Pendo, which has a 65-person sales force, uses MapAnything to plot sales territories and for individual account executives to plan their routes. Chas Scarantino, Pendo’s vice president of sales, calls MapAnything “best in breed and best in class.” He adds, “We would not be able to territory plan without it.”The platform has other applications: A highway department in the United Kingdom uses it to make real-time updates to maintenance routes, then devises optimal new routes. Cardella Waste Services, a Bergen, N.J.-based waste-management company, uses MapAnything to track its 10,000-plus dumpsters and shift them efficiently to different construction sites.MapAnything’s 2,000-plus business customers pay monthly subscriptions starting at $49 per user. It initially focused on smaller businesses, but with the new funding, its main push now is for larger enterprises. Users include Michelin Inc., Valvoline, Legg Mason and flooring giant Mohawk Industries. A key selling point: The software boosts sales reps’ interactions with customers by as much as 25%.The vast majority of MapAnything’s revenue is tied to its partnership with San Francisco-based Salesforce.com Inc., the world’s fourth-largest software company. MapAnything’s software is built on its technology platform, and Salesforce’s venture-capital arm has invested in the business. MapAnything’s software is sold on Salesforce’s AppExchange, which is akin to Apple’s App Store. Ninety-six percent of 600-plus AppExchange reviewers give MapAnything a five-star rating.The Salesforce connection was crucial to Pendo’s decision to use MapAnything. “If it doesn’t integrate with Salesforce, it’s irrelevant to me,” Scarantino says. “That is our database of record.”“By building on top of Salesforce’s platform,” Stewart says, “we get to take advantage of all the
2025-04-22Technical innovations that they make available to their partners” and can get products to market much faster. Without its connection to the software giant, MapAnything would have to boost its marketing dollars fivefold or more to achieve the same level of brand awareness, he says. The Charlotte company has signed up only a tiny fraction of Salesforce’s customer base, helping explain Stewart’s goal of $100 million in annual recurring revenue by 2022.MapAnything’s “culture of innovation” puts it in an enviable position, says John Elton, a partner at New York-based venture-capital firm Greycroft Partners, which has invested in each of MapAnything’s funding rounds. The company’s key challenge moving forward, he says, is to avoid getting so comfortable with its success that it fails to adapt to a changing market.Stewart co-founded the business in 2009 as Saber Business Solutions, a systems integrator that worked with Salesforce customers. A mechanical engineering graduate of Massachusetts’ Worcester Polytechnic Institute, he started a consulting firm and worked for software companies in the Atlanta area for several years before moving to Charlotte a year earlier to be closer to his wife’s family.Saber initially developed its core MapAnything product at a client’s request, then watched as sales took off without any appreciable marketing. That convinced the company that it needed to shift gears. “I always feel like the marketplace tells you who you are,” Stewart says.Today, MapAnything has every sign of being a company in the right place — or, in this context, the right location — at the right time.
2025-03-29Founder John Stewart has raised more than $80 million to fund MapAnything, mostly from out-of-state investors. The company has a goal of $100 million in revenue in 2022, he said at a February tech conference.By David RaniiLocation, location, location” has long been the real-estate industry’s mantra. Now, that mentality is taking hold in technology, with the global “location of things” market forecasted to grow at a 34% annual clip to $71.6 billion by 2025. Charlotte-based MapAnything is emerging as one of the fast-growing startups riding the wave as the so-called “LOT” market is spurred on by the likes of Google Maps, Uber and Waze.MapAnything’s software, which is accessible by both mobile devices and PCs, maximizes the efficiency of sales and service workers. “We have essentially taken the core building blocks of what companies like UPS, FedEx and DHL have been doing for years, and we have kind of democratized that, made it accessible for customers [who] don’t have logistics as their core business,” says Brian Bachofner, chief marketing officer. “And we have done it in such a way that it is easy to use.”Founded in 2009, MapAnything shifted from software consulting to producing a subscription-based product with the 2012 launch of its flagship application. Since then, recurring revenue growth has averaged 70%-plus annually to “well north of $20 million,” says co-founder and CEO John Stewart, 44. The company is positioned for expansion after raising $42.5 million in a new financing in November, boosting its total funding to date to $82.9 million.After surging with 65 net new hires in 2017, MapAnything has 161 employees, including 85 at its Charlotte headquarters. The company anticipates expanding its staff by 10% this year.MapAnything’s software takes a company’s proprietary data and other relevant information and plots it on a map; tracks personnel in real time
2025-04-15Broader United States, with over 35 years of experience. He has held pivotal roles such as COO, CFO, and CEO at renowned organizations, including Pluribus Networks, Marvell Technology, Chordiant Software, Remedy Corporation, and Aeroprise, Inc. He has navigated an impressive track record of IPOs, substantial M&A deals, and capital-raising ventures, amounting to over $½ billion.Starting his career as a CPA in the big-four accounting industry followed by subsequent executive roles, George possesses extensive board experience, notably as Chair of the Audit Committees at Bridgelux, Inc., Vendavo, Inc., Saba Software, Inc., GCT Semi, Inc., Rainmaker Systems, Inc., and Montalvo Arts Center. George was also appointed a member of President George Bush’s National Information Technology Advisory Committee. Currently, he serves as a Director of HeartBeam, Inc., a publicly traded medical device company, where he chairs the Audit Committee and is a member of the Compensation Committee.George’s career highlights include his tenure as CFO for Remedy Corporation, which was recognized as the “#1 Hot Growth Company” in America by Business Week. He has spoken at Forbes magazine’s annual CFO conference, authored multiple articles, and been featured in The Wall Street Journal’s “CFO Journal.” He has delivered guest lectures at prestigious institutions like the University of California at Berkeley, Cambridge University in the UK, and Baylor University.George holds a Master of Business Administration from the University of California at Berkeley and a Bachelor of Science in Accounting/Business from the University of Southern California. Dweep ChananaBoard Member; Managing Partner – Anchor GroupDweep has over 10 years of experience advising or investing into companies across the growth cycle in Industrial IoT, financial services, energy and consumer sectors in US, Europe, and Asia.He was previously Head of Venture Investments at Momenta Partners, where he led 7 industrial IoT investments. Previously he was Managing Director at Touchstone Ventures, a direct investment firm advising family offices on growth-stage investments, served as Director, Strategy and Business Development for Family Services at UBS Wealth Management, and led a UN financed market entry and financing program in Kenya.A telecommunications engineer by training, he worked for over 6 years with Lucent and Hughes. He has worked in India, USA, Kenya, and China, and is currently based in Switzerland. Deepak PrasadBoard Observer; Senior Investment Manager – Qualcomm VenturesDeepak is a Senior Investment Manager at Qualcomm Ventures focusing on US investments. He is responsible for sourcing, deal execution and portfolio management. He brings 5+ years of investment experience across early to growth stage companies, combining his tech background with his passion for investing.Before joining Qualcomm Ventures, Deepak was part of the founding team at the GPO Fund, NY based tech-focused investment firm, where he led several enterprise tech investments such as MapAnything (acquired by Salesforce).
2025-03-31